EXQUISITE IN CRAFT. Werkstatt lab is an international branding agency based in Melbourne. We consider ourselves specialized generalists, meaning we can make anything special. Since 2019, we’ve worked with, launched and revitalized emerging and established brands across many industries, including nike, mecca, abercrombie & fitch, bared footwear, strellson, windsor, and benzim . Some clients require evolution. Others, revolution. No matter what, we keep it painless.
Startup or established. Near or far. We partner with the bold and the brave, those who push boundaries.
Outsmart the status quo.
​
We’ve entered the Age of Average - where imitation is the worst form of flattery. Too many businesses fall victim to Category Conformity - following the same, tired tactics as their competitors, caught in the hamster wheel of trying to outspend them, and hoping for incremental growth.
WE BELIEVE THERE’S A BETTER WAY..
To avoid the sea of sameness and mediocre ‘me too’ middle, brands must lean into a distinct point of view that cuts through sound barriers.
